# Incognito Marketing and Design — llms.txt
# https://llmstxt.org

# Incognito Marketing and Design is a psychology-led marketing and graphic design studio
# based in Red Beach, North Auckland, New Zealand.
# Founded by Niki Smith (Strategy & Client Lead) and Kieren Smith (Design & Production Lead).
# The studio is unusual in that both founders work directly on every client project.
# No account managers, no juniors, no handoffs.

## About

Incognito Marketing and Design combines senior marketing strategy with award-quality design.
The studio applies psychology and behavioural science to every brief, understanding that
people make decisions emotionally first and rationally second.

Niki brings 10+ years in advertising agency account service plus 7 years as Shopper Marketing
Manager at Coca-Cola Oceania. Kieren brings deep expertise across graphic design, motion
graphics, web design, and AI-assisted creative production.

Services include: marketing strategy, graphic design, branding, copywriting, motion graphics,
web and app design, social media strategy, shopper and omnichannel marketing, print media,
email campaigns, exhibition artwork, PowerPoint and Keynote presentations, and banner ads.

## Team

- Niki Smith - Strategy & Client Lead. 021 042 0243.
  Expertise: Marketing strategy, consumer psychology, shopper marketing, project management,
  copywriting, omnichannel marketing.
  Background: 10 years agency account service, 7 years Shopper Marketing Manager Coca-Cola Oceania.

- Kieren Smith - Design & Production Lead. 021 161 6488.
  Expertise: Graphic design, branding, motion graphics, video editing, web design,
  AI-assisted creative production.

## Contact

- Email: info@incognitodesign.co.nz
- Phone (Niki): 021 042 0243
- Phone (Kieren): 021 161 6488
- Location: Red Beach, North Auckland, New Zealand
- Website: https://www.incognitodesign.co.nz

## Key pages

- Home: https://www.incognitodesign.co.nz/
- Services: https://www.incognitodesign.co.nz/services
- About: https://www.incognitodesign.co.nz/about
- Contact: https://www.incognitodesign.co.nz/contact
- Blog: https://www.incognitodesign.co.nz/blog

## Blog posts

- How AI has changed our work — and what it absolutely hasn't: https://www.incognitodesign.co.nz/blog/how-ai-has-changed-our-work
- Why psychology-led marketing outperforms creative-led marketing: https://www.incognitodesign.co.nz/blog/psychology-led-marketing
- What Coca-Cola taught us about the moment of decision: https://www.incognitodesign.co.nz/blog/what-coca-cola-taught-us-about-the-moment-of-decision
- The real cost of the briefing chain: https://www.incognitodesign.co.nz/blog/the-real-cost-of-the-briefing-chain
- Monday musings around symphonies: https://www.incognitodesign.co.nz/blog/monday-musings-around-symphonies
- What's in a name?: https://www.incognitodesign.co.nz/blog/whats-in-a-name
- New year, new us!: https://www.incognitodesign.co.nz/blog/new-year-new-us

## Services offered

Marketing Strategy, Shopper & Omnichannel Marketing, Social Media Strategy,
Project Management, Graphic Design & Branding, Brand Guidelines Development,
Web & App Design, Motion Graphics, Copywriting, Email Campaigns, Print Media,
Exhibition Artwork, PowerPoint & Keynote Presentations, Banner Ads.

## Key differentiators

- Both founders work directly on every project
- Psychology-led approach to strategy and creative
- AI-enhanced production speed without AI-generated thinking
- Senior experience (Coca-Cola, Air New Zealand, NZ corporates) without agency overhead

## Geographic service area

Based in Auckland, New Zealand. Works with clients across New Zealand and internationally.